The company was founded in Nanjing, Jiangsu Province in 2015, based on the cultural technology industry, the company adheres to the business philosophy of "art and culture as the way, industry carries technology", the business covers business planning, space transformation, product development, to provide customers with valuable solutions
Corporate Culture
Corporate Values
Innovation-driven, technology-empowered, win-win cooperation - create a new direction for the commercial industry.
Corporate Mission
Deeply cultivate Chinese cultural genes, spread Chinese life aesthetics, and develop and apply new art.
Brand statement
Adhering to the mission of "developing and applying new art", we take "innovative design" as our core competitiveness and aim to help the integrated development of business and industry, so as to make life more interesting!
The ancient meaning is reborn, and the narrative of studying things - exploring the infinite possibilities of space.
We use Chinese aesthetics as the foundation, blending modern design language to create spaces that are both culturally rich and functional, making every space a vessel for storytelling.
Product Development
Intangible cultural heritage is the root, craftsmanship is the soul, and innovation is the wings--create the beauty of boundlessness.
Taking intangible cultural heritage as the source of inspiration, we carve every product with craftsmanship, give it modern vitality with innovative design, and allow tradition and trends to coexist perfectly.
Brand Incubation
Cultural genes, modern languages - promote the revival of national trends.
We deeply explore the genes of Chinese culture, reinterpret them with modern design language, incubate national trend brands with cultural connotation and market competitiveness, and let oriental aesthetics go global.
Event Exhibition
Plan every aesthetic scene - make culture within reach.
Through carefully planned activities and exhibitions, we create immersive aesthetic scenes, allowing Chinese culture to enter people's lives in a more vivid way.
Cultural Exchange
Fusing multiculturalism--inspiring cross-border chemical reactions.
We are committed to promoting dialogue and integration between different cultures, creating a more inclusive and innovative cultural experience, and allowing the boundaries of aesthetics to extend infinitely.
Working Team
Wang YuxiangChairman / Senior Craft Artist
Chairman of the Industry and Commercial Design Professional Committee of the Jiangsu Industrial Design Association;
Council Member of the Jiangsu Provincial Association of Science Popularization Artists;
Executive Director of the Jiangsu Provincial Youth Chamber of Commerce;
Executive Director of the Jiangsu Provincial Industrial Design Association;
Honorary Title of "Outstanding Young Person of Jiangsu Province";
Top Ten Promoter of Industrial Design in Jiangsu Province;
Visiting Professor at Nanjing University of the Arts;
First Prize in the National Young Designers Competition;
Silver Award in Product Design at the Busan Art Festival, South Korea;
Silver Award in the Legou Jiangsu Tourism Product Design Competition.
Christine XuVice General Manager / Commercial Planning Director
Vice Director of the Industry and Commercial Design Professional Committee of the Jiangsu Industrial Design Association;
Senior Commercial Planner with nearly 20 years of industry experience;
Independent artist, creator of art circles, aesthetic communicator, and IP creator;
Former Brand Marketing Director of Deji Plaza, Nanjing (2008-2021); During this time, created the "Deji Plaza" brand and consistently ranked the shopping center in the national top three;
Former Consultant for the Nanjing Gaochun International Slow City Cultural Tourism Project;
Founder of Hanlin Commercial;
Skilled in creating and shaping brand images; extensive experience in creative planning, cross-industry story marketing, and comprehensive brand strategy execution.
Wang LiVice General Manager / Design Director / Associate Professor
Vice Chairman of the Industry and Commercial Design Professional Committee of the Jiangsu Industrial Design Association;
Council Member of the Jiangsu Provincial Association of Science Popularization Artists;
Department Head of Home Product Design, Nanjing University of the Arts (Vocational College);
Co-Founder of Chidu Yichuang Brand;
Co-Founder of MAX-LDESIGNSTUDIO.
Honorary Awards : Gold Award in the 2018 Nanjing Urban Theme Art Installation Design Competition; Excellent Award in the 3rd "Zijin Award" Cultural and Creative Design Competition (2016); Invited to exhibit at the 2010 James Dyson International Design Exhibition; Second Prize in the 2006 China Beijing Olympic Park Series Installation and Facility Design Competition (National Design Competition); "Tools" Grand Prize in the 2003 International Design Competition, Japan.
Liu YiranMinister of Digital Media Department
Vice Chairman of the Industry and Commercial Design Professional Committee of the Jiangsu Industrial Design Association;
Ph.D. Candidate at Dongmyeong University, South Korea;
Founder of LZ Square Digital Media Studio;
"Best Commercial" at the 4th San Francisco International Film Festival;
"Best MV" at the 4th San Francisco International Film Festival;
Gold Award in the Professional Category of the 2019 Jiangsu Art Design Competition;
Silver Award at the 2024 Busan International Art Festival;
Silver Award in the Busan Cultural Delegation Competition;
3 Utility Model Patents.
Raymond Dong Head of Digital Media Department
Master's degree in product design and system innovation at Nanjing University of Art.
It mainly studies the seat design of Chinese Chinese characters elements; the seat design of the parallelism perspective; the robot design based on emotional computing and the design of user emotional connection mechanism; the dynamic design of public art installations and human-machine; the dynamic narrative game design based on artificial intelligence.
Winning the 2024 Milan Design Wednesday Prize;
2023.02USDA US New Concept Design Art Award;
2022.12HKDADC Hong Kong Digital Art Design Competition;
2022.12 Hong Kong Youth Design Award (YDA) and Hong Kong Youth Art Design Competition;
2021.072021 First prize in the NCDA National College Digital Art Design Competition.
Qualifications and Honors
Jiangsu Tesco Jiangsu Silver Award
The silver award of the 5th Huang Gongwang theme cross-strait cultural and creative design competition of Jiangsu Industrial Design Association
First Prize of the 2023 National Youth Designer Competition of China Industrial Design Association
