Views: 0 Author: Site Editor Publish Time: 2026-03-30 Origin: Site
[Jiangsu·Yangzhou, March 2026] In March, Yangzhou under the fireworks ushered in the annual sports event-the 2026 Yangzhou Jianzhen Half Marathon. Coinciding with the 20th anniversary celebration of Yangma, the "Yangma Carnival", an important display window for the event, was grandly opened at the Yangzhou International Exhibition Center.
In this grand event that gathers the enthusiasm of runners from all over the world, it is hosted by the Jiangsu Industrial Design Society and hosted by Jiangsu Furukawa Culture Technology Co., Ltd., and with the joint support of the Design Industry and Commerce Professional Committee of the Jiangsu Industrial Design Society and the Female Designer Professional Committee of the Nanjing Interior Design Society, "2026 New Equipment Global Tour·Yangma" officially debuted at the Carnival C17 booth. This is not only a concentrated display of high-standard original cultural and creative products, but also another benchmark case for the Institute to explore how industrial design can empower city brand building and promote the contemporary transformation of traditional culture through the in-depth crossover of "design + sports + intangible cultural heritage".
Live coverage: When movement speed meets intangible cultural heritage temperature
With the academic guidance and cross-sector support of the association"s special committees, the Xinqixiang booth broke the single equipment display model of traditional sports expos, brought the profound oriental life aesthetics into the carnival scene of competitive events, and provided a unique cultural supply station for thousands of runners.
The contemporary touch of intangible cultural heritage skills: The paint bleaching skill experience launched in the core interactive area of the booth became the most popular high point in the exhibition. By participating in the lacquer art creation with their own hands, the audience can experience the beauty of the changing colors flowing randomly on the water. This form of transforming "static exhibition" into "dynamic participation" gives ancient intangible cultural heritage skills a new vitality at the fingertips of marathon runners.
Cultural translation of IP image: Xinqi Xiang"s original IP image "Kuaikaa" is the visual core of this interaction, accurately capturing the aesthetic needs of young groups. From limited edition "Kuai Kua" commemorative medals to cultural and creative gifts that can be received by scanning the QR code, these friendly designs cleverly implant the concepts of "good luck" and "intangible cultural heritage" into the perception of runners, achieving emotional anchoring of brand culture.
Immersive event linkage: The booth actively responded to the "Six Dynasties Culture NPC Immersive Interaction" officially launched by Yangma. Runners who come to booth C17 with their stamp card to complete the check-in task will receive a new original keychain or customized mouse pad. This kind of design-driven social interaction not only enhances the fun of the event, but also reflects the value of industrial design in social services.
Professional height: cultural confidence driven by design
As a pioneer representative of Jiangsu"s design power, Xinqi presented nearly a hundred original masterpieces at this Yangzhou station. The exhibits range from classic designs collected by the National Museum of China and the National Art Museum of China to contemporary innovative interpretations of traditional crafts such as purple sand, lacquer art, and calligraphy.
A symphony of classics and innovation: A variety of core works on display carry the profound heritage of oriental culture and meet the practical needs of modern life. By touching and playing with it, the audience can truly feel the rebirth of traditional craftsmanship in the context of modern design.
Highly recognized by the industry: During the tour, the Xinqixiang booth not only attracted a large number of runners and citizens, but also many purchasers and experts in the gift and home furnishing industries stopped to negotiate. Industry insiders have given great recognition to the new device"s exploration of highly unifying cultural connotation and market potential, believing that this provides a model sample with great reference value for "Jiangsu Design" to go abroad and go global.
On-site response: word-of-mouth and traffic "go in both directions"
Since its opening on March 26, booth C17 has always maintained a "hot" trend and has become a recognized popular check-in point at the exhibition site.
The audience interacted enthusiastically: In the interactive experience area, the audience felt the materials and craftsmanship details of the objects with their own hands, and experienced the quiet poetry of oriental life in the middle of the noisy competition.
Highlighted cultural value: Many viewers said that through this tour, they re-understood the charm of traditional craftsmanship and saw the new power of Chinese design driven by cultural confidence. Many runners even lamented: "Running a horse race takes away a piece of intangible cultural heritage, making this weekend extra meaningful."
The journey continues: conveying the global warmth of oriental design
"2026 New Equipment Global Tour - Yangma" is another key node for the brand after the successful conclusion of the Beijing station. Xinqixiang has always taken "integrating oriental aesthetics into daily life" as its mission. In the future, it will continue to bring outstanding design works to more cities and convey the warmth of objects carrying oriental wisdom to the world.
The success of this Yangzhou station is inseparable from the full collaboration of the organizers, organizers and supporting units, as well as the participation of every audience and designer. Xinqixiang will continue to delve into design innovation, connect global pioneers, and spread the warmth of oriental life aesthetics to every corner of the world.
