Views: 0 Author: Site Editor Publish Time: 2026-03-31 Origin: Site
The feast of oriental aesthetics comes to an end, and the power of design continues to move forward
[Beijing, March 2026] The several-day global tour of new equipment (Beijing Station) officially ended at As an important unit of the 'China Beijing International Gifts, Premiums and Household Products Exhibition', this exhibition is hosted by the China International Exhibition Center (Chaoyang Pavilion) . the Jiangsu Industrial Design Society , organized by Jiangsu Furukawa Culture Technology Co., Ltd. , and jointly supported by the Design Industry and Commerce Professional Committee of the Jiangsu 、Industrial Design Society and the Female Designer Professional Committee of the Jiangsu Interior Design Society . With an in-depth dialogue between oriental aesthetics and contemporary design, it has left an unforgettable memory of life aesthetics for Beijing audiences.
The theme of this touring exhibition is 'Use Direction·Symbiosis' . Through the three major sections of 'Use Direction·Pioneer', 'Use Direction·Tongguang' and 'Use Direction·Gathering', it brings together many backbones in the design and art fields such as He Xiaoyou, Gao Zhen, Wu Zhenkai, Sha Boyu, Wang Li, Wang Yuxiang, Pan Yue, etc., and presents nearly 100 original works covering tea sets, cultural creations, home furnishings and daily life utensils.
From classic designs collected by the National Museum of China and the National Art Museum of China to contemporary innovative interpretations of traditional crafts such as purple sand and calligraphy, the exhibits not only carry the profound heritage of Eastern culture, but also meet the practical needs of modern life. Through touching and playing with them, the audience can truly feel that "tradition is not far away, but has been integrated into daily life in new forms."
During the exhibition, Xinqixiang’s booth always maintained high popularity and became a popular check-in point at the exhibition:
· The audience interacted enthusiastically : In the interactive experience area, the audience felt the materials and craftsmanship details of the objects with their own hands, and experienced the quiet poetry of oriental life while writing and playing. The face-to-face session with designers was even more packed with seats. Discussions on topics such as craft inheritance and design innovation broke the boundaries between the professional and the public.
· Highly recognized by the industry : Many purchasers and practitioners in the gift and home furnishing industries stopped to negotiate and spoke highly of the cultural connotation and market potential of the new products. Many institutions expressed their intention for follow-up cooperation.
· Highlighting of cultural value : Many viewers said that this exhibition allowed them to re-understand the charm of traditional craftsmanship, and also saw the new power of Chinese design under cultural confidence.
The successful conclusion of Beijing Station is not the end, but an important node for the global tour of new equipment. The brand has always taken "integrating oriental aesthetics into daily life" as its mission. In the future, it will continue to bring outstanding design works to more cities, allowing objects carrying oriental wisdom to move to a broader stage.
The success of this exhibition is inseparable from the full collaboration of the organizers, organizers and supporting units, as well as the participation of every audience and designer. Xinqixiang will continue to delve into design innovation, connect more pioneering forces, and spread the warmth of oriental life aesthetics to every corner of the world.
